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ABB

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Organizational Unit: Corporate Marketing – Business Knowledge

Responsibilities:

Manages the analytical part of the omnichannel strategy and measures the effectiveness of it.

Main activities:

• Constitutes the reference point for all the analytical part concerning the Customer Engagement Strategy. Builds on existing technology platforms and helps to expand internal availability for insight gathering.
• Supports the creation of a balanced architecture between CRM, Digital Experience and VoiceOfCustomer platforms.

Education:
Bachelor’s degree in engineering/economics/statistics.

Required experience:
At least 5 years of Corporate / branch experience.
Has knowledge of CRM, Digital Experience and VOC platforms and can support the creation of a balanced architecture between the three.

Technical skills:
Knowledge of CRM, Digital Experience Platforms, VOC (Voice of the Customer) platforms.

Soft skills:

• Strong ability to extract value from data
• Strong ability to communicate insights to people from different backgrounds
• Strong ability to work in cross-functional teams

Languages: Fluent in English

Type of contract: permanent

Place of work: Parma, Italy